Strategic Planning and Business Intelligence
For over two decades, I have been involved with international, national and local projects, programs and initiatives both in the public and private sectors to assist transitional process of Mongolia from a command economy into an open market economy. From macro to micro and micro to macro, it’s been my responsibility to work along a variety of supply chains to advance the potential of a variety of social economic nodes (locals, businesses, associations, national parks, provinces, regions, national/international, etc.).
I have carried out these works on a macro-level successfully for international donors agencies (USAID, World Bank, SDC, etc.) and their targeted GDP industries, associations and companies all the way down to the micro-level for nomadic families eagerly trying to link their remote products/services to the international market.
Research and Global Offline Strategies
Global research and analysis of client trends and social demographics at global, regional, continental, country and city levels. Data analysis can also be used to develop offline marketing campaigns in different countries and cities, i.e., trade fairs, partnerships with local travel agencies, and submitting news articles to news agencies, local TV, radio, etc.
Research and Launch Global Online Strategies
Every marketer has their strategies that is a combination of methodologies that assist us to crunch data so that we can interpret global situations, social demographic trends, etc., to become more analytical in our digital media and marketing approaches; simply, our “know-how”. The key to a successful approach can always be logged via external analytical websites that highlights our ability to successfully take abstract numbers and turn them into global visibility, increased brand-awareness, etc.
For over a decade, 100s of successful projects, it has been my contracted works with both international donor agencies and private sector companies to employ my methodologies and global marketing strategies to develop and advance their online/offline approaches and materials.
Best Case Study – GER to GER: taking remotely located nomadic families (deserts, mountain valleys, steppes, etc.) in a country called Mongolia(sandwiched between China and Russia) and making them into international stars of global community based tourism; online, offline, travel exhibitions, publications, films, reality shows, etc., and turning their successes into online strategic content to increase their global market visibility.
SEO and Global Online Strategies
Global research (search engines & social medias) and analysis of client trends and social demographics at global, regional, continental, country and city levels. Data analysis highlights and targets existing and potential markets that allows for strategic marketing strategies, materials, partnerships, understanding competitors, distribution channels to be developed based on real-time global analytical data.
Upon multi-source analysis, Search Engine Optimization and Search Engine Marketing Strategies can be further developed, tweaked and advanced. One must understand that for most businesses, getting placed highly on Google, etc., can quickly advance your business into success vs. traditional 1-to-1 meet and greet methodologies; though those cherished 1-to-1 successes should be always fostered, you should not ignore the power of today’s Search Engine Marketing. SEO and SEM works require constant caring and fostering as Google and other search engine algorithms are constantly evolving; one day you are on the top page, a tomorrow you lost your ranking to the 3rd, 4th, etc., pages.
Today, content management is key to keeping your pages high-ranking – hence, SEO/SEM Content Managers; either full-time and/or part-time for most companies is now become as real and sometimes more important than hiring an in-shop sales person as they reach out globally to increase both clientele and prospective partners.
In short, never under-value the importance of a good SEO/SEM Content Manager and the good news is that we often work globally from anywhere and don’t take up office space 😉