Brief Professional Biography of Zanjan Fromer

For over 20 years (overseas ‘out in the field’ and around the world), I have had the honor to work and collaborate with many amazing professionals, domestic and international agencies, organizations and companies that include the United States Agency for International Development, Swiss Agency for International Development, World Bank, CBS’s Emmy and DGA [1]Awarded “The Amazing Race[2]” (WRP), and numerous domestic and international associations and companies pursuing the development of Mongolia’s meat, tourism, cashmere and mining industries. For years, my skills as a consultant, industry specialist, researcher and analyst (supply [3]/value chains[4], etc.), project manager, marketing specialist, SEO [5], SEM [6], web designer/content manager, film maker, film producer, line producer and/or country production manager for international TV Networks, domestic and international film productions, domestic and international development agencies, and private sector companies, have been honed. It was during this time that I authored and founded the GER to GER Geotourism [7]Foundation and Agency. Today GER to GER extends over a geographic spread of 11,000 square kilometers with over 40 community travel routes and community ecotravel products across Mongolia with a global market visibility exceeding 80% of the world’s geography. GER to GER has received accolades from National Geographic Society, Ashoka’s Changemakers, WHL Travel, UNESCAP, Lonely Planet and more. In February 2010, as the Founder and Top Ten Global Finalist, National Geographic Society invited me to attend Global Geotourism Summit and International Geotourism Ambassadorship in Washington D.C. to which GER to GER became an Affiliate of National Geographic Society’s Action Atlas and Explorers Take Action.

Highlights of International Honors

2008-2014 Lonely Planet “…most innovative tourism concept in Mongolia, …top of every traveller’s wish list…”
2012 National Geographic’s “World’s Best Travel Experiences” #8 –
2010 Recognized by National Geographic as one of World’s Innovative Travel Entrepreneurs
2009 Top Ten Global Finalist of National Geographic Society and Ashoka Changemakers “Power of Place” GeoTourism Challenge
2009 WHL Travel’s Urban Adventures Award
2009 Tour Dust’s Scholarship Award
2007 Officially recognized case study by UNESCAP at its Sixty-third session

[1]The Directors Guild of America Awards are issued annually by the Directors Guild of America.
[2]The Amazing Race is an American realitygame show in which typically eleven teams of two race around the world.
[3]A supply chain is a system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.
[4]A value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market.
[5]Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s “natural” or un-paid (“organic“) search results.
[6]Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.
[7]Geotourism is defined as tourism that sustains or enhances the geographical character of a place—its environment, culture, aesthetics, heritage, and the well-being of its residents.